Brad Sagarin is a professor of social and evolutionary psychology at Northern Illinois University. Brad earned his doctorate from Arizona State University where he studied social influence with Robert Cialdini and quantitative psychology with Stephen West. His research interests include attitude change, resistance to persuasion, deception, jealousy, and infidelity, evolutionary psychology, human sexuality, statistics, and methodology.
- Attitudes and Beliefs
- Evolution and Genetics
- Gender Psychology
- Persuasion, Social Influence
- Research Methods, Assessment
- Sexuality, Sexual Orientation
- Edlund, J. E., & Sagarin, B. J. (2009). Sex differences in jealousy: Misinterpretation of nonsignificant results as refuting the theory. Personal Relationships, 16, 67-78.
- Edlund, J. E., Sagarin, B. J., Skowronski, J. J., Johnson, S. J., & Kutter, J. (2009). Whatever happens in the laboratory stays in the laboratory: The prevalence and prevention of participant crosstalk. Personality and Social Psychology Bulletin, 35, 635-642.
- Houle, B. J., Sagarin, B. J., & Kaplan, M. F. (2005). A functional approach to volunteerism: Do volunteer motives predict task preference? Basic and Applied Social Psychology, 27, 337-344.
- Sagarin, B. J. (2005). Reconsidering evolved sex differences in jealousy: Comment on Harris (2003). Personality and Social Psychology Review, 9, 62-75.
- Sagarin, B. J., Becker, D. V., Guadagno, R. E., Nicastle, L. D., & Millevoi, A. (2003). Sex differences (and similarities) in jealousy: The moderating influence of infidelity experience and sexual orientation of the infidelity. Evolution and Human Behavior, 24, 17-23.
- Sagarin, B. J., Britt, M. A., Heider, J. D., Wood, S. E., & Lynch, J. E. (2003). Bartering our attention: The distraction and persuasion effects of on-line advertisements. International Journal of Cognitive Technology, 8, 4-17.
- Sagarin, B. J., Cialdini, R. B., Rice, W. E., & Serna, S. B. (2002). Dispelling the illusion of invulnerability: The motivations and mechanisms of resistance to persuasion. Journal of Personality and Social Psychology, 83, 526-541.
- Sagarin, B. J., Cutler, B., Cutler, N., Lawler-Sagarin, K. A., & Matuszewich, L. (2009). Hormonal changes and couple bonding in consensual sadomasochistic activity. Archives of Sexual Behavior, 38, 186-200.
- Sagarin, B. J., & Guadagno, R. E. (2004). Sex differences in the contexts of extreme jealousy. Personal Relationships, 11, 319-328.
- Sagarin, B. J., & Lawler-Sagarin, K. A. (2005). Critically evaluating competing theories: An exercise based on the Kitty Genovese murder. Teaching of Psychology, 32, 167-169.
- Sagarin, B. J., Rhoads, K., & Cialdini, R. B. (1998). Deceiver’s distrust: Denigration as a consequence of undiscovered deception. Personality and Social Psychology Bulletin, 24, 1167-1176.
- Sagarin, B. J., & Skowronski, J. J. (2009). The implications of imperfect measurement for free-choice carry-over effects: Reply to M. Keith Chen's (2008) "Rationalization and cognitive dissonance: Do choices affect or reflect preferences?" Journal of Experimental Social Psychology, 45, 421-423.
- Scherer, C. R., & Sagarin, B. J. (2006). Indecent influence: The positive effects of obscenity on persuasion. Social Influence, 1, 138-146.
- Sagarin, B. J., & Mitnick, K. D. (2012). The path of least resistance. In D. T. Kenrick, N. J. Goldstein, & S. L. Braver (Eds.), Six degrees of social influence: Science, application, and the psychology of Robert Cialdini (pp. 27-38). New York: Oxford University Press.
- Sagarin, B. J., & Wood, S. E. (2007). Resistance to influence. In A. R. Pratkanis (Ed.), The science of social influence: Advances and future progress (pp.321-340). New York: Psychology Press.
- West, S. G., & Sagarin, B. J. (2000). Participant selection and loss in randomized experiments. In L. Bickman (Ed.), Research design: Donald Campbell’s legacy (Vol. 2, pp. 117-154). Thousand Oaks, CA: Sage.
- Attitude Change
- Evolutionary Psychology
- Laboratory in Personality and Social Psychology
- Multiple Regression
- Psychological Basis of Sexuality
- Social Psychology
Brad J. Sagarin
Department of Psychology
Northern Illinois University
DeKalb, Illinois 60115
- Phone: (815) 753-7067
- Fax: (815) 753-8088